expnd is a video-led media platform that helps people feel seen, make sense of their inner world, and find emotional clarity in everyday life.

Curated with care. Grounded in story. Built for belonging.

Wellness feels transactional: hack, fix, move on.

Wellbeing has
never been noisier
—or lonelier

Billions are spent on wellness platforms, yet global wellbeing scores haven’t improved in four years.

Most digital tools track symptoms or optimize performance—
but they don’t help people feel understood.

People crave humanity: stories, clarity, and belonging.

We’re overloaded with tools, but under-supported in connection

People aren’t looking for more advice.
They’re looking for belonging.

Digital wellbeing,
made human

Curated with care:
Timely, resonant story drops shaped around lived experiences and cultural moments.

Stories at the center:
Honest voices and expert insights replace trackers, quick fixes and overwhelm.

A trusted space:
Designed for clarity, emotional safety, and belonging—not comparison.

No likes, no public comments, no infinite scroll. Just real stories, reflection, and connection.

Early Signals That Matter

1,200+ early followers engaging with our emotional tone and storytelling

Consistent engagement rates above industry average

Proof that expnd’s voice is resonating with people, culture, and partners.

In conversations with creators and mission-led brands for first pilots

Why This Product Wins

Emotional clarity, reimagined—beyond tracking or therapy


Story-led UX
media meets wellbeing


Cultural timing
belonging is the new wellness currency

Safety & trust
crisis resources, advisor review, clear disclaimers

A meaningful, culturally rooted emotional ecosystem—not another wellness app.

Lightweight aggregation model—curated content + creator ecosystem + original brand-led stories

Sustainable Growth

Creators

Authentic voices seed the platform & drive organic reach

Content

Curated story drops & cultural moments deepen resonance

Brand partnerships, activations, & original content expand impact

Culture

Virtual & IRL touchpoints deepen belonging & retention

Community

Our model is built on resonance, not endless engagement.

Founder's Story

“It shouldn’t take a disaster to realize we’re not okay. Everyone has stories. Understanding that is the first step.”

Jodie Hamilton, Founder
15+ years shaping strategy and impact-led storytelling for global organizations.

I spent years thinking I was fine—until my body told me otherwise. Healing didn’t come from a single therapist or tool; it came from stories, insights, and slowly reconnecting with myself and others.

expnd is my way of making that path more accessible—for people who don’t know where to begin, but need to feel seen.

Raising $700K Pre-Seed

To launch MVP, validate traction, and seed our creator-led community.

Where We're Headed

From platform → movement → cultural brand.
We're building the global home for emotional clarity and belonging.